THE TEAM
NICOLA BUCHANAN
Director
Our brand Ambassador and Company Director trains her competition horses on an xRide surface. As a British Dressage Accredited Coach she uses DupliX Coaching Headsets.
Nicola is an International Dressage rider who has been a regular fixture competing for Great Britain, she was long listed for the Beijing Olympics in 2008. In 2020 Nicola was long listed for the Tokyo Olympics.
She loves xRide as no matter what the weather she can consistently train her horses.
HARVEY BUCHANAN
CEO & Managing Director
Harvey Buchanan is the CEO of EquestrianX, responsible for strategy, innovation and commercial growth.
With a background working alongside venture capital firms and growth-stage businesses, Harvey has helped introduce and scale innovative equestrian and sports-technology products within the UK market, including platforms such as Ridely App. His experience spans product launch, market entry, partnerships and sustainable growth.
A lifelong equestrian and former junior showjumper, Harvey leads the development of DupliX coaching radios and the DupliX Coach Hub — focusing on products that improve coach-to-rider communication, support coach development and fit seamlessly into modern training businesses.
Together, Harvey and Nicola ensure EquestrianX remains coach-led, product-driven and closely connected to the evolving needs of the equestrian industry.